Email marketing is a reliable and lucrative method for generating leads. It is no wonder that this platform has become a very valuable one for Internet marketers especially now that marketing budgets are suffering due to the economic recession. Although email marketing is generally cost-effective, there are a number of things you can do to make the most out of your campaign Email1and1. To help you achieve optimal open, read, and response rates, follow the twenty tips discussed below:
Most Internet users won’t just sign up for something just because they see a registration form. Many people are hesitant to give away their email addresses because they believe that they may be risking their privacy and security by doing so. For this reason, you need to give them a good reason to sign up. Offering incentives such as free e-books or discount coupons may do the trick. Whatever you offer, be sure that it is something that will entice them to subscribe and retain their subscription.
Make sure that your subscription form is visible on your website and provide details on what benefits subscribers can gain from signing up. Also, don’t ask for too much information. The fewer fields you ask for in your registration form, the more likely your visitors are to fill them up. If possible, ask only for names and email addresses.
Although the registration process should be as simple as possible, it is best to get your subscribers to opt in twice. This will allow you to ensure the quality of your mailing list. To do this, you simply need to send out an email to all those who subscribe through your opt-in page. Within that email, include a link that recipients must click on to confirm their subscription. There are, of course, other ways to do this but making the process simple for subscribers will encourage them to perform the desired action.
When people receive new emails, they normally check the “From” line to find out who the sender is before checking the “Subject” line to learn what the email is about. Whenever an unfamiliar name appears in the sender’s line, recipients are likely to delete the email without even bothering to find out what it is about. Being consistent with the name you place in your sender’s line is important because you need to make your recipients familiar with who you are. If the name you use sparks recognition, your recipients will be more likely to read your emails.