Promoting Your Business With Blogs – The Art of Business Blogs

Blogs are the news and educational outlets of the future. They have pushed themselves up as a leading presence on the internet. For those who once wanted to create a website, but perhaps they had no interesting content. The blog has made it possible to earn some massive traffic for even the smallest of websites. If a person blogs daily on a blog website their site will become over 365 pages large! (each blog post becomes it’s own page….well, with blogging programs like blogger and wordpress). With all that content and a niche’, traffic is sure to come. Well, not exactly.

The whole “build it and they will come” philosophy does NOT apply to the internet any longer. Perhaps at the internet’s conception, and during the following 2 years, this may have been true. Now, even the largest and best blogs may be elusive if not advertised or networked by some means. It would be nice to toss up a nice website with targeted content, and watch the traffic flow in. If this were the case, there would be MANY more rich bloggers out there. Blogging has also become the best way to learn the latest and most important news in any industry. Now, I read about current events and funny stories sometimes days before they appear on the news or radio. Blogs are a bigger power-house than most even realize.

If you are thinking of starting a blog, make sure it has a niche’, or a targeted audience. You could start a gardening blog, a marriage blog, a business blog, an internet business blog, a marketing blog, a web design blog, a graphic design blog, and even a super hero ninja-clown blog. You’d be extremely surprised at how many people are creating blogs these days…and even more surprised at WHAT people are creating blogs about. Reading blogs regularly is not only a great way to gauge your audience in your target industry, but also a great way to keep up with the latest techniques and trends in whatever it is that you are interested in . In reality, blogs really are the newest media form… and with sites like Digg, Twitter, Reddit, and stumble upon, your blog is sure to get noticed by someone!

So how does one slip some shameless self promotion into your own blog, or better yet…even others blogs? If you are writing a targeted blog, in YOUR industry, this shouldn’t be too hard. Say you are a martial arts teacher. You start a martial arts blog, and promote it. List your business and your expertise in the blog every now and again. As others in the industry find your blog, they’ll link to it from their site if they enjoy your content. This is the art of basic blog promotion. There are also a ton of feed websites to submit your blog to, such as Technorati, and a few other biggies that you must submit to to start monitoring traffic, incoming links, and so on.

Another obvious key to business blog promotion is to network yourself and your blog. Many bloggers believe that it is considerate to leave comments on blogs to show appreciation, and to add to the community experience. Commenting also leaves behind your blog’s link, so others can find you through more popular blogs within your industry. Making friends in the blog world is a great way to get your blog and your name out there. It’s also a great way to generate regular readers of your blog.

I strongly suggest that if you already have a business and a business website, to add a blog to it as soon as possible. Whether it is an industry news blog, or just a blog about the news and current events within your own company. It’s a great way to add more content (words) to your site that are like food to the search engines. Industry experts have also said that adding a blog to your company’s site is a way to better connect with your consumer, since they can comment and address issues they have with pretty much anything. Many consumers see it as a better way to access an authority figure within the company as well. Large companies that utilizing blogging include Toyota, Google, HP, and many more.

If you use the internet regularly, you surely have seen an increase in internet journals known as blogs (web logs) over the last few years. Currently, there are millions of blogs on the Internet. There are many reasons for this and we can expect this trend to continue.

The popularity of blogs is continuing to grow. According to recent statistics from the blog-tracking site Technorati, the blogosphere has doubled every six months for the last three years. That’s 175,000 new blogs per day worldwide. Technorati added its fifty millionth blog on July 31, 2006.

Making personal homepages was the trend of the past. Today, we are seeing more people make their own personal blogs. Some blogs are personal diaries of sorts which record a person’s thoughts, activities and reactions and they can be made for any reason. Some make them to be a new form of a family news letter. And some make them to promote their personal hobbies.

Another popular use of blogs is to build on-line communities of people with similar interests. These can be like a fan site for sports teams, or for celebrities or even for politics. During the 2004 Presidential Campaign in the U.S., Gov. Howard Dean was the first presidential candidate to use blogs to promote their campaign.

One of the most popular kinds of blogs are blogs that are used as a news source. Many believe that this is a factor in the decline of the popularity of newspapers. The major news agencies have noticed this and all have news blogs of their own.

One of the fastest growing uses in blogs is by webmasters adding content to their sites. Blogs provide quality search engine optimization (SEO) power by their very design. The power of the blog lies in keyword rich content and in imbedded links.

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