Blogging and content marketing are great ways to build loyal readers and customers. But, one of the biggest challenges using this approach is the on-going need for great ideas for content such as blog posts. Eventually in every blogger’s life there comes a point where they’ve run out of ideas. It seems like there is no fresh angle, or no new idea that will make good quality content for their readers.
If you are in this situation you know that it can be very frustrating. This is especially true if you’ve established a fairly frequent posting schedule – for example once per day http://bluegraydaily.com/ . But you can reduce your frustration and get some great new ideas for content using the following tips – something we call the REAL method:
Re-Use: Yes you’ve probably re-used your content in the past to create some new blog posts. But in this case we’re talking about taking your existing content and putting it under the light of a current event. Let’s say you’ve got a blog on nutrition and healthy lifestyles. At the time of this writing Apple has just announced the release of its iPad 2. Can you take a previous post on healthy breakfasts and tie it to an app in the Apple App Store? How about comparing exercise to the Apple product launch (sure the iPad 2 looks good, but it’s all of the exercises done behind the scenes that have come together to create a fit, lean, product).
Evaluate: What can you evaluate? Going back to your nutrition and healthy lifestyle blog, are there any new products? New foods, new equipment, new supplements? What can you evaluate the will provide value to your readers? Better yet, can you put together a tutorial on how-to use the new equipment or how-to cook the new foods? There are literally hundreds of thousands if not millions of product introduced annually – you can use these as a never-ending supply of blog posts.
Ask: Yes, you can ask your readers. Twitter is a great way to do this. We’ve seen successful bloggers Tweet their readers with a question such as “Hey – writing a post on elliptical trainers – what do you want to know?” If you have a reasonable amount of readers following you on Twitter you should get answers back within minutes. If not Twitter then you can use your e-mail list to find-out what your readers might want to know about a certain subject.
Link: You can link to related posts on other blogs or news articles and provide your thoughts, comments, and spin on them. This is a great way to develop blog posts. You can set-up Google Alerts for your topic area and have ideas delivered to your in-box every day. Review the articles and posts, write your point-of-view or comments, and be sure you link to the source and give the author and publication credit.